This Privacy Policy explains how MIXBIZ TECHNOLOGY PRIVATE LIMITED (“Company”, “we”, “us”, “our”) collects, uses, shares and protects personal information in connection with the Brandgea platform and website (“Brandgea”, “Platform”, “Site”).

By accessing or using Brandgea, you agree to this Privacy Policy. If you do not agree, please do not use the Platform.

This Policy applies to users in India who are 18 years of age or older.

1. Who We Are

• Legal entity: MIXBIZ TECHNOLOGY PRIVATE LIMITED

• Brand / Platform: Brandgea – an AI-powered apparel estimation and lead platform

• Location: Chennai – 600096, Tamil Nadu, India

• Contact email for privacy matters: connect@brandgea.com

2. What Brandgea Does

Brandgea is an AI-powered platform that helps brands and businesses estimate apparel manufacturing costs and connect with suitable apparel manufacturers and vendors.

To provide these services, we collect and process certain personal and business information from brands/customers and manufacturers/vendors.

3. Information We Collect

3.1 Information from Brands / Customers

When you use Brandgea as a brand or customer, we may collect:

• Identity & Contact Details

• Name

• Email address

• Phone number

• Company / brand name

• Country and city

• Project & Requirement Details

• Design details and descriptions (text)

• Uploaded images, sketches, design references and related files

• Product specifications (e.g. garment type, fabric, GSM, styles, trims, etc.)

• Order quantity, budget range, timelines

• Any other information you voluntarily share via forms or chat

• Chat & Interaction Data

• Messages exchanged with our AI assistant and within the Platform

• Responses to guided question flows and forms

3.2 Information from Manufacturers / Vendors

When you register or are onboarded as a manufacturer or vendor, we may collect:

• Business Identification

• Company name

• GST / PAN or other business identification numbers

• Registered / operating address or factory location

• Contact Details

• Contact person’s name

• Email address

• Phone number

• Business Capability & Profile

• Categories and product types handled

• Production capacity, specialisations, technologies

• Minimum order quantities (MOQ)

• Other details you provide to help match you with relevant leads

3.3 Technical & Usage Data

When you visit or use the Platform, we may automatically collect:

• IP address

• Device information, operating system, browser type and version

• Date and time of access

• Pages visited, time spent, clicks and navigation paths

• Referring URLs or source of traffic

We may also use session recording and heatmap tools (for example, tools similar to Hotjar or Microsoft Clarity) to understand how users interact with our pages. These tools help us improve usability and do not intentionally capture sensitive text fields like passwords.

4. How We Use Your Information

We use the information we collect for the following purposes:

1. To Provide and Operate the Platform

• Generate apparel manufacturing cost estimates using your inputs and AI assistant

• Structure your requirements into clear technical specifications / tech packs

• Facilitate matching between brands/customers and suitable manufacturers/vendors

• Allow manufacturers/vendors to view relevant leads and respond

2. To Communicate with You

• Send service-related emails, notifications and confirmations

• Share lead-related information, updates and status

• Respond to your queries, requests and support tickets

3. To Improve Our AI Models and Services

• Analyse anonymised and aggregated usage data to refine estimation logic

• Improve prompts, flows and user experience

• Train internal models and decision rules (without exposing your identity in public)

4. For Analytics and Product Improvement

• Understand how users interact with our Site and features

• Diagnose issues, monitor performance and prevent abuse

• Plan new features and optimisations

5. For Marketing and Promotions (Opt-in)

• If you opt in, we may send you:

• Emails or WhatsApp messages with updates, new features, offers or newsletters

• You can opt out of marketing communications at any time using the unsubscribe option in the message or by contacting us at connect@brandgea.com.

6. For Legal, Security and Compliance Purposes

• Comply with applicable laws and regulations

• Respond to lawful requests and legal process

• Protect our rights, property and the safety of our users and partners

• Prevent fraud, misuse or security incidents

5. Legal Basis & Scope (India)

This Policy is designed primarily for users in India. By using the Platform, you consent to the collection and use of your information as described here.

Although Brandgea is intended for India-based users, if you access or use the Platform from outside India, you do so on your own initiative and you will be responsible for complying with local laws (if applicable).

6. Cookies, Tracking & Analytics

We may use cookies, local storage and similar technologies to:

• Keep you logged in and maintain sessions

• Remember your preferences and settings

• Analyse traffic and usage patterns

• Measure the effectiveness of pages and features

We may also use third-party analytics and session tools to understand how the Platform is used. These third parties may place their own cookies.

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality and experience of the Platform.

7. How We Share Your Information

We do not sell your personal information. We may share information in the following limited ways:

1. With Manufacturers/Vendors (for Leads)

• When you submit a requirement as a brand/customer and proceed to create a lead, we may share relevant details (design specs, quantity, timelines, approximate budget, and your contact details) with one or more verified apparel manufacturers/vendors so they can evaluate and respond to your requirement.

2. With Service Providers
   We may share information with trusted third-party service providers who help us operate Brandgea, such as:

• Hosting and infrastructure providers

• Email and communication service providers

• Payment gateways and payment processors

• Analytics, session recording and logging tools

• Customer support tools

• AI infrastructure providers (for processing your inputs and generating estimations)

3. These service providers are authorised to use your information only as necessary to provide their services to us.

4. For Legal Reasons
   We may disclose your information:

• To comply with applicable law, regulation or legal process

• To respond to valid requests by public authorities

• To protect the rights, property or safety of our Company, our users or the public

5. Business Transfers
   In the event of a merger, acquisition, restructuring or sale of assets, your information may be transferred as part of that transaction. We will use reasonable efforts to ensure that the receiving entity honours this Privacy Policy or provides equivalent protection.

8. Data Retention

We retain personal and business information for as long as necessary to:

• Provide you with the Platform and related services

• Fulfil the purposes described in this Policy

• Comply with legal, accounting or reporting obligations

• Resolve disputes and enforce our agreements

Where a specific retention period is not legally required, we will apply reasonable internal standards and may keep data for a commercially reasonable period, after which it will be deleted, anonymised or archived.

If you would like your personal data deleted or anonymised, you can contact us at connect@brandgea.com (see Section 11).

9. Data Security

We take reasonable technical and organisational measures to protect your information against unauthorised access, loss, misuse or alteration, including:

• Using secure servers and access controls

• Limiting access to authorised personnel and service providers

• Following reasonable security practices and procedures

However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

10. Children and Age Restrictions

Brandgea is intended for use by individuals who are 18 years of age or older.

We do not knowingly collect personal information from individuals under 18. If you believe that a person under 18 has provided us with personal information, please contact us at connect@brandgea.com, and we will take steps to delete such information.

11. Your Rights and Choices

Subject to applicable laws, you may have the following rights regarding your personal information:

• Access – You can request details of the personal information we hold about you.

• Correction – You can request correction or update of inaccurate or incomplete information.

• Deletion – You can request deletion of your personal information, subject to our legal obligations and legitimate business interests.

• Opt-out of Marketing – You can opt out of marketing communications at any time.

To exercise these rights or raise any privacy-related concern, please contact us at:

Email: connect@brandgea.com

We may ask you to verify your identity before acting on your request.

12. Third-Party Links

The Platform may contain links to third-party websites, services or integrations (including payment gateways or external resources). We are not responsible for the privacy practices or content of such third parties. We encourage you to review their privacy policies independently.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or other reasons.

When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this Policy periodically to stay informed.

14. Contact Us

If you have any questions, concerns or complaints regarding this Privacy Policy or our data practices, you may contact us at:

MIXBIZ TECHNOLOGY PRIVATE LIMITED
Chennai – 600096, Tamil Nadu, India
Email: connect@brandgea.com