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Frequently Asked Questions

What exact services are covered by the accelerator fee?

Product design, sampling coordination, Shopify subscription, e-commerce management, photo & video assets, launch-ad setup, fulfillment onboarding, marketing support, cohort workspace and mentor sessions.

What if I need funding?

Tick “Yes, I want funding” in the form. Selected founders pitch investors for growth capital; full details provided after application.

What happens if I miss my KPIs?

We help you course-correct; persistent challenges may lead to plan adjustments—see term sheet for specifics.

Can I negotiate the fee or equity?

Standard terms apply; brands with proven traction may discuss tailored arrangements.

Do existing brands qualify?

Yes, if you have moderate traction and are ready to scale fast.

How big is each cohort?

We cap every intake at ten brands—five funded, five self-funded—so each founder gets dedicated design and growth pods.

Do I have to relocate?

Most work is remote. On-site sessions take place in Chennai, with occasional visits required.

Who owns the designs and brand assets you create?

Your brand retains full IP. All files transfer to you with no extra charges.

What counts as a KPI “miss”?

Any of the following for two consecutive reporting cycles: blended CAC above ₹ 150, sell-through under 40 %, or returns/RTO above 15 %. When that happens you draft a recovery plan with our growth lead.

What happens after the 90 days?

You remain in our alumni community, keep mentor access, and support. Follow-on investor introductions are free; additional creative or marketing work is billed case-by-case.

What if I join as a self-funded brand?

Even without initial funding, you get full accelerator benefits. If you successfully complete the pilot (300–500 units sold within 2.5 months) and hit the KPI targets, we’ll actively introduce you to our investor network for your next funding round—complete with pitch-deck feedback, one-on-one investor prep, and warm intros at no extra charge.

Do you help with incorporation and statutory compliance?

Yes. For an additional fee, we handle the end-to-end setup of your brand SPV—Company registration, GST/TAN enrollment, drafting MOA/AOA, and share-allotment filings. We also offer annual statutory services (PAS-3 filings, AOC-4 & MGT-7 returns) plus the mandatory audit under the Companies Act. Typical packages start at ₹30,000 for incorporation and ₹25,000 per year for full audit & ROC compliance.

What happens after the 3-month cohort ends?

You “graduate” with a live, market-ready brand, real sales, and a roadmap for scaling. You’ll still have access to Brandgea’s mentor and investor network, alumni community, and low-cost office resources. If you want additional creative or growth support, you can book our studio team à la carte.

Why do you require founders to co-invest?

Brands go further when founders have real skin in the game. The co-pay (or self-funded fee) ensures commitment and allows us to work with those truly serious about building—not just testing a hobby or side gig.

Why do you require weekly KPI reporting and time commitment?

Brands that track metrics and stay hands-on grow faster. Weekly updates keep you accountable and help us spot and solve issues early. The per-week commitment ensures you’re prioritizing your brand, not treating it as a side project.

What if I want to keep working with Brandgea after the cohort?

You’re welcome to! You’ll have special access to book our creative, growth, and supply-chain services as needed. Continued advisory, introductions, and alumni office use are all available on a pay-as-you-go basis.

Can I bring in my own designer or service providers?

Absolutely, for specialized tasks or beyond the initial scope. But during the first three months, our core team leads all product design and go-to-market to keep execution tight and timelines predictable.

What if my brand doesn’t hit the sales targets?

We’ll work with you to diagnose and address the problem. Persistently missing KPIs may result in paused funding tranches, revised support scope, or—in rare cases—equity adjustments to rebalance risk.

How will the investment funds be managed?

For funded brands, all capital is managed transparently through a joint account created in the brand’s name with oversight from Brandgea. Investor funds are disbursed in structured tranches, directly tied to approved milestones—such as design completion, manufacturing orders, or ad spend. All payments above ₹25,000 require PO-level documentation and dual confirmation (Brandgea + brand). This ensures funds are used strictly for brand growth and not diverted elsewhere, while keeping the founder fully in control of day-to-day operations.